The name, logo and slogan (‘meet tomorrow’s standards today’) seem as though they belong to a ruthless dystopian corporation in a lazily conceived action film. The building hosts multiple companies in a maroon coloured, 15-storey tower sitting between a McDonalds and a shopping mall by a highway on the outskirts of the city. The ground floor canteen is white and plasticky with counters along one wall selling slightly different foods from metal trays and the wipe-clean tables in the central seating area are scattered with universally standardised office workers in security lanyards scrolling phones as they pick at their lunches.
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